1. Khatabook Android & iOS apps

2. Pagarkhata Android app and website

3. Cashbook Android app

4. Mypoolin / Wibmopay

5. Multipl Android app

6. Pepbasket e-commerce store

7. A client who must not be named Web content strategy

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Hello! I'm a UX writer and product content strategist with over 7 years of work experience. Currently crafting product copies at ZEE5. I’ve previously worked at Uni Card, Uber, Khatabook, Enclouden and Mypoolin, in both product/UX content and marketing roles.I know what it takes to advocate for UX writing and take it from 0 to 1 in any organisation size.
I am experienced in b2b2c, b2b and b2c in the following industries: e-commerce, fintech, social media, and OTT. I have exposure to both sides of the equation, whether building products for end users or internal or external stakeholders.As the Lead UX Writer at ZEE, I oversee a team of three talented UX Writers. I am responsible for ensuring the delivery of high-quality content that enhances the user experience across ZEE's digital products and services.Do let me know how I can help you? I am available for the following:

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My recommendations of UX writing-related resources, tools, courses, books and more to get started or elevate your career as a UX writer. Enjoyyy!

Communities
- Daily UX Writing - Facebook group - Ryan Farrell↗
- Microcopy & UX writing - Facebook group - Yuval Keshtcher↗
- UX writers & content designers - LinkedIn group - Bobbie Wood↗
- Content + UX - Slack group↗
- Adelante - Career group for UX writers - Jessica Smith↗

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Industry Leaders
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Case Study - Daily UX Writing

About the project
Daily UX Writing is a 15-day challenge where we get a daily prompt with a challenge and a character limit for the solution. I liked these challenges because of the situational conditions, how the user is feeling right now and what they need to do next.Challenge 01: Cancelled flight
Challenge 02: Sports season for a busy parent
Challenge 03: Wrong email address to sign in
Challenge 04: Supermarket promo for delivery
Challenge 05: Sudden phone death while writing a comment
Challenge 06: Fire nearby (GPS alert)
Challenge 07: Live update about sport match
Challenge 08: Your favourite band is in town
Challenge 09: Credit card expired when trying to rent a car
Challenge 10: Ask address without seeming like mining data
Challenge 11: Elderly trying to buy contact lenses online
Challenge 12: Trouble making an account because the system doesn’t recognize the user’s name
Challenge 13: Truck driver is behind schedule
Challenge 14: Comparing price app has an unknown error
Challenge 15: Facebook page creation user onboarding redesign